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Pleisty (2011–2024) built AI that understood each shopper individually, at scale. Its founder carries that foundation forward at Kidfriendly

About Pleisty

We help online retailers turn customer behavior into useful, personal shopping experiences.

Our story

Pleisty was founded in 2011 as a product recommendation engine. It evolved into a practical tool for marketers who want to automate relevant commerce communication without losing control of their ideas. Our team worked from Bucharest and London.

Technology

Pleisty combines machine learning, collaborative filtering, behavior-pattern detection, and real-time event processing to understand shopping journeys and select relevant products.

Our mission

Our mission is to make commerce more intelligent—helping retailers serve customers better through useful, timely recommendations.

Humbleness

We stay curious, listen closely, and improve through honest feedback.

“If anyone can refute me—show me I’m making a mistake or looking at things from the wrong perspective—I’ll gladly change.” — Marcus Aurelius

Integrity

We keep our commitments and choose durable trust over convenient shortcuts.

“I am not bound to win, but I am bound to be true.” — Abraham Lincoln

Work with us

See how you can help shape more intelligent commerce.

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