Updated May 24, 2018
Introduction
This policy describes the information processed by Pleisty in providing personalization and marketing automation services to online shops and their customers.
Collected information
Depending on a shop’s implementation, Pleisty may process:
- Email, order, and profile information supplied by the shop
- Device, IP, and browser information
- Pages and products viewed
- Marketing emails opened and links clicked
IP addresses
Pleisty may use an IP address to support security, approximate location, and service delivery. The service does not store a visitor’s complete IP address as a permanent identifier.
Cookies and local storage
Pleisty uses first-party browser storage only. Where supported, local storage is preferred; cookies may be used to maintain a visitor identifier and campaign state.
User emails and personal data
Retailers control the customer information they provide to Pleisty. That information is processed to deliver the retailer’s configured recommendations, analytics, and messages.
Use of data
Information is used strictly to provide, secure, support, and improve the service. Personal data is not sold. It may be disclosed when required by law. Aggregated, non-identifying statistics may be used to understand service performance.
Access
Requests to access, correct, or remove personal data should normally be directed to the relevant retailer. Pleisty assists its customers in responding to those requests.
Data storage and protection
- Service data is hosted within the European Union.
- Processing is automated and access is restricted to authorized personnel.
- Sensitive information is encrypted in transit and separated where appropriate.
- Employees and contractors are bound by confidentiality obligations.
Contact
Questions about this policy can be sent to privacy@pleisty.com.